Truth in Product Labeling

One-Sided News? Say so.

Jaci Clement
2 min readApr 18, 2024
Photo by Rayia Soderberg on Unsplash

Life is complicated. But the media’s focus on simplification certainly isn’t helping.

It used to be you could run into the store and walk out with a bag filled with groceries for about 20 bucks. Now that same bag of stuff will cost you north of $70, with the added bonus of having to pay for the bag, too. But what’s inside is less about the products as it is the decisions that needed to be made in order to choose the products.

Do I want my mandarins from California or Morocco? Milk from a cow, soy, almonds or cashews? Daylight or soft glow from a light bulb? Popular brand name olive oil, or the small batch oil with a QR code so I can see where the olives happily lived until they met their untimely demise just so I could, one day, enjoy a salad?

All these choices. It’s both confusing and exhausting. Maybe that’s one of the reasons the media has chosen a different path? Stick with me now.

What I see when I gaze down an aisle cluttered with different versions of the same item — such as an orange, for instance — is how there are endless sides to one story, and each side can teach me something invaluable about the product, its birthplace, geography, history, culture, politics and local economic impact. An orange is no longer simply just an orange. I guess it never…

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Jaci Clement

Considered the most influential media scholar in the world today, Jaci Clement has been working for and with news media since the fourth grade.