It seems the news has finally arrived.
Who would’ve guessed it’d be cool again to watch the evening news?
Yet that’s what’s been happening across America. And it’s not just that: The numbers show the public is consuming news of all shapes and sizes at unprecedented levels.
Sure, to some degree, we can write that off as something to do in between walking the dog, checking our bank accounts for stimulus funds and spending half a day getting ready for the biggest of deals: A trip to the grocery store, with a mask, gloves, and reusable bags in tow.
But what if there’s more to the story than that? What if the news has finally arrived?
That’s a thought that will perplex my readers who work inside newsrooms. And that, by the way, is a very good thing. Often, it takes too much effort to get the people who work in the news to understand the actual impact of the news. Of course, they are too close to the topic to see it clearly: They’ll read a story, line by line, insisting it’s accurate. What they’ll miss is the tone and the impression created by a story, which is what resonates with the news consumer. For that conversation, we need to speak with upper management or, at the very least, the handful of designated “people who get it” inside the same newsroom. But now that we’re faced with a…
